OUR PURPOSE

Why Women?

Earth's population is 50% women and 60% of all undergraduate degrees are earned by women, yet women make up...

• 14% of Fortune 500 executives

• 8.1% top earners

• 4.6% Fortune 500 CEOs

• 16.9% Fortune 500 Board seats

This math doesn't add up. Together we'll change that.

Bring business into balance

Relying on the strength of one gender as leaders can result in an imbalance of perspectives and ideas. When women and men work side by side on leadership teams and in boardrooms, the diversity of perspectives can lead to more innovative thinking. This better balance, in turn, can result in greater productivity, improved engagement, higher profits, and a sustainable competitive advantage.

Innovate travel tech

Women make 70% of all travel-buying decisions, according to Female Factor, a consulting firm focused on the behavior of female consumers. With the primary purchaser being a woman, the travel companies benefit from a leadership team mirroring their greatest consumer.

Positively impact earnings

Companies with the largest representation of women on executive committees perform significantly better than companies with no women at the top, according to the global management consulting firm McKinsey & Co., which publishes an ongoing research series titled "Women Matter: The business and economic case for gender diversity."

Deliver greater return on equity

Investment research and analytics company MSCI ESG Research, in their published report titled "Women On Boards," which found that companies with strong female leadership generated a return on equity of 10.1% per year versus 7.4% for those that lacked female leadership.