THE TEAM
The WiTT team has a diversity of skills and geography and welcomes members interested in the same mission to advance women in travel tech leadership.
THE FOUNDING TEAM IN PARK CITY #WITT2019
Cady Wolf, Lindsey Hayford and Serenity Thompson have worked together since 2013. Their complimentary areas of expertise, talent and discipline make them a proven trifecta of business development, operations and marketing know-how, which manifests across the projects they have collaborated on over the years. In 2016, Cady had the idea to bring together a group of female leaders in the travel technology industry with the goal to create a forum where women in travel could gather, ideate, and ultimately promote women into leadership roles.
With the support of Lindsey and Serenity, WiTT was officially launched in 2018 and the team hosted the first leadership conference in Park City, Utah that December.
THE FOUNDING TEAM
The WiTT team curates content for the annual WiTT conference, the monthly e-newsletter and other virtual events throughout the year. Focusing programming on the themes of Professional, Practical and Personal, WiTT helps its members develop and balance the various competing yet equally critical aspects of their lives, with the goal of finding fulfillment in each.
CADY WOLF
LINDSEY HAYFORD
SERENITY THOMPSON
ADVISORY BOARD
PEGGY BIANCO
Peggy Bianco is the Head of Business Development, Travel & Hospitality for CLEAR. She has over 20 years experience in business development, organizational transformation, strategic partnerships and commercial leadership roles working with marquee global brands, including UberEats, Orbitz, Travelport, Starwood and Hyatt. She is one of the inaugural mentors for the Hospitality Innovation Hub at Jonathan M. Tisch Center of Hospitality at NYU. And she is Chair Elect for The Nora Project, a non-profit with the mission to promote disability inclusion by empowering educators and engaging students and communities.
COLLEEN BIRCH
As Senior Vice President of Revenue Optimization for The Cosmopolitan of Las Vegas, Colleen Birch oversees the resort’s pricing and revenue optimization efforts. Additionally, Birch leads the customer relationship management strategy for the resort. The integration between RM and CRM has produced strong gains in resort profitability and strategic alignment across the property. She joined the resort in 2009 prior to its 2010 opening and has played an instrumental role in the resorts success and financial performance.
Due to her diligent work ethic, team loyalty and commitment to industry excellence, Birch has been recognized as one of Hospitality Sales and Marketing Association International’s ”Revenue Management Professionals of the Year” in 2015 and one of HSMAI’s “Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization” in 2016. In 2018, Birch was named “Woman to Watch” by Vegas Inc. Most recently in 2019, UNLV’s Harrah College of Hospitality awarded Birch with “Alumna of the Year.”
KATIE BROWN
Katie Brown is currently the Vice President of Sales and Marketing at the Steamboat Ski & Resort Corporation. She has grown with the resort holding such positions as Kids' Vacation Center Instructor, Steamboat Central Reservations' Sales Agent, Group Sales Manager, International Sales Manager, National Sales Manager, and Director of Sales and Digital Marketing. She has worked and led under several ownerships, including Kamori International, American Skiing Company, Intrawest Resorts Holdings, Inc. and Alterra Mountain Company.
Brown is a graduate of the University of Colorado Leeds School of Business with a Bachelor of Arts in Business Administration with an emphasis in marketing and information systems. Brown serves on the Steamboat Springs Chamber as past president and the Advisory Board of Governors for Catamount Ranch and Club. Katie has served as President of Steamboat Mountain Village Partnership, President of Ski Town U.SA., Rotary Club, and board member of STARS (Steamboat Adaptive Recreational Sports program).