President, Ipsos Social Media Exchange, NA
Menaka is a seasoned digital and social media expert with over two decades experience in online communities, social media and brand strategy.
At Ipsos, she is focused on growing the Social Media Exchange practice, with an emphasis on innovative applications and strategic best practices for using communities and social intelligence to impact business growth. In her time at Ipsos, she has grown the SMX practice from a team of 20 to 100 with double digit revenue growth every year. In addition to her work at Ipsos, Menaka speaks extensively at conferences and events about applying social media and community engagement to make better business decisions, including most recently at the ANA Digital and Social Media Conference.
Before joining Ipsos, Menaka worked at Passenger Inc. (Fuel Cycle), where she developed the foundational processes and best practices for online community strategy, engagement and management. Her past experience in the online marketing space, working with entertainment, media and gaming clients, included setting up some of the first public online communities, the precursor to what is now known as “social media.”
She has a BA in Economics and Communications from New York University and an MBA in Finance from the University of San Francisco.